In the last blog post, we analyze the updation for making the webpage a higher rank.
We can improve the position of your webpage in search results. So the webpage can be optimized by some techniques. Off-page and On-page optimization. On-page optimization techniques are important in this.
What is On-page SEO?
An On-page SEO review and optimize the
page title by adding keywords and numbers. The ultimate goal of an
On-page SEO is to help search engine crawlers.
Why is On-page SEO is Important?
It
is important because it helps to understand the content of your webpage
by a search engine with a number of signals. Why it's called On-page
because any optimization changes to a webpage contribute to better user
experience.
On-Page SEO Techniques for Higher Ranking
Now that the theory about SEO and the importance of on-page SEO is justified, let’s move on to the practical part.
Let us check all on-page SEO techniques:
Let us check all on-page SEO techniques:
Title tag Optimization
While search engines ‘read’ your pages,
they first check the page title and the description of a page. It is
because the search engine wants to know the content of your page, or
what the page to about and based on these factors they will rank your
page to a position in their index. Google displays the title at 512
pixels. The title is an important factor to help search engines what
your page about.
Title optimization tips
- The title should have 55 to 60 characters.
- Add keywords to the beginning of your page title.
- Write a short and descriptive title.
- Use target keywords in the title.
- The content of the page must describe in the title.
- Make a simple title.
- don't duplicate your title.
- Use more than two words in the title.
- don't use a full block or small letters.
- The title must be unique.
Meta Description
In the Search Engine Result Page (SERP), what the searcher will see is the meta description.
a basic snippet includes title, URL, meta description. A meta description is the Html attributes that give a summary of your webpage. It has to be descriptive and varies between 155-160 characters. Ranking of your webpage improves by CTR(Click Through Rate).
But the fact is Google does not always show the meta description.
Meta Description Optimization Tips:
- Avoid auto generated description.
- Include your focused keyword in the description.
- Meta description must be unique and content must be impressive.
Body Section Optimization
In the body portion, h1 is the
most& easily visible portion by google. An SEO analyst should write
relevant content for the page and it must be paragraphs, each paragraph
should have a meaningful heading. Heading should be the targeted keyword
so that the search engine can easily understand the contents. The
focusing keyword should nearly appear 4 times in the body section. Use
at least 7-8 words in the h1,h2 tags. If a body section has h1 and h2
but contrasting, Google indexed it in SandBox. SandBox is the temporary database for suspect webpages. Using h1 and h2 will improve the ranking on Google.
Keyword Optimization
To get a higher rank in Google you should use relevant keywords on your website. Keywords must be meaningful. Let us check where we all need to include keywords.
The title of the page should have a relevant keyword.
- Use keyword synonyms and variable keywords.
- Optimize keywords in the picture of your webpages.
- Includes keywords in the URL
Keyword Density
It is the percentage of a number of keywords that occur on your webpage. The website should have relevant and necessary keywords in it. Use keyword density in the range of 2-5%. Positioning keywords before a full stop or comma can give clarity to the google on what your page is about.
Content Optimization
It is the process of checking the content is written, in a way that it can reach the largest possible target audience. While processing the content of a webpage, it should make sure that associated keywords are present in your content. Writing quality content is the most important part of SEO.Google algorithm checks for important words in the content. While writing the content give importance to the readability of searcher, it will increase the ranking of your page. In content the making the focusing keyword in bold, increase the user readability.
Link/Anchor Text Optimization
Anchor text is the most visible portion of a link that is displayed within your webpage.
It is one of the important aspects of On-page and Off-page optimizations. In hyperlink anchor text is the clickable text.
Tips for Anchor Text optimization
- Keep it simple and Versatile
- Avoid the over-optimization of link
- The anchors should relevant to the content
- Avoid links from spammy websites
- place anchors where users pay the most attention
Image Optimization
Images are the eye-catchable portion of a
webpage. Optimizing the image is the process of reducing the file size
of your image without compromising the quality so that your page load
time is low. Optimizing the image is to deliver high-quality images in
the right format and size.
While optimizing image
- Name the image in a descriptive way
- alt image is the identity of the image, so make the alt name/attribute simply
- The size of the image file should be easily loadable
- Make the surrounding contents of image relevant
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